Search Engine Optimisation (SEO) can seem overwhelming, and the temptation to believe in ‘quick fixes’ can be overwhelming too. However SEO is not a single activitybut should rather be the underpinning of all your work on the web. The best way to handle it is to follow best practice for site structure, content, graphics and online promotion.
This Periodic Table of SEO Success Factors (I have it printed out and stuck above my desk) shows the range of factors, on your site and off it, that influence your SEO. Use it as a reference when you’re adding content, building pages and placing content with partner sites.
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