Some of the things that are great about this ‘Hunger Sauce’ campaign video from Gorta and agency Boys & Girls:
- The use of wit and humour
- The use of a beloved, friendly, instantly familiar Dublin institution – Moore St
- Bringing an issue into an unexpected but perfectly relevant place – hunger in a food market
- The very clever central prop of the empty bottle, a brilliant conversation piece
See the video and the campaign landing page at www.hungersauce.ie