Check out this great article from digital marketing consultant and Digital Charity Lab expert panel member Adrian O’Flynn – on looking for the next small thing instead of the next big thing. Digital marketing suffers so much from hype around new technologies and platforms, and it’s so easy to be distracted by this. As Adrian says in the piece, “many digital marketers end up acting like children in an amusement park, rushing to the rides with the longest queues.”
He goes on to give some clear and practical advice about how you can start making incremental improvements in your digital marketing, focusing on the channels and platforms that are proven to perform.