In the collection of approximately 74 million templates, white papers, how to guides, and toolkits that I have found on the web and hoarded over the years, one of the top five most useful is the Non-Profit Communications Grid, originally created by Carol Goglia.
This very simple and intuitive method enables you to create a grid-based calendar for your communications plan, be it year-round communications for your organisation, or communications for a specific campaign. The grid method is highly useful for ensuring that you consider the key criteria for each of your communications – such as target audience, medium and campaign goal.
In the Toolkits section of our site, there’s info about how to use this method and I’ve also created a template that you can download to create your own campaign communications calendars.