Digital consultant Shane Breslin has put together a really useful round-up of insights from experts, about the kind of shape Google Ad Grants are currently in, after Google’s major changes to the programme this year. He’s interviewed four different Ad Grant specialists from around the world, getting their takes on what’s working and not working on the Ad platform for charities.
Note the common thread in all four commentaries about having way too many keywords on your account: do not do this!
I’m one of the people featured; I promise it’s not just me ranting about how charities don’t take Ad Grants seriously enough (although I won’t lie, that is part of it), there’s also some practical advice and links to further support.