Typeform have a lovely piece on their blog from academic Elizabeth Stokoe, who is a Professor of Social Interaction at Loughborough University. She’s taken her long experience of studying conversations and provided tips on how you can make your online content feel more conversational, in a way that will enhance interaction and increase conversions.
Asking for an online visitor’s email address using human language such
as “would you be willing to leave us your email address?” is so much
more appealing than a bald “click here to subscribe”. It may seem
obvious, but a lot of us tend to use the default language that comes
with our forms and web templates, or don’t have time to devote attention
to these small conversational tweaks. They’re really worth looking at,
as they enhance the user experience (in fact, UX writing is a fast growing field) and in turn increase conversions.
Professor Stokoe’s article has some really useful tips, including on how
to ask for sensitive information without offending – a regular concern
for non-profits.
