I’ve found colleagues in non-profits have often been intimidated by the idea of writing for the web, assuming that it’s a highly specialised skill. In fact, writing for the web is very straightforward. There are a few rules and conventions you need to know, and they’re all pretty logical and easy to understand. If you can write, you can write for the web.
We have a new 5 Minute Guide to Web Content Writing for Non-Profits, that covers the online rules and conventions, and has practical advice about how to structure and write web pages so that people can easily read and comprehend them.
Includes a nifty free download for your own work on web content…