We’re delighted to add another course to our collection of affordable online courses designed specially for non-profits.
This course is all about email marketing for non-profits.
See the course on Udemy and get a discount of over 60%
In this course, you will learn:
- How to get started with email marketing for charities and non-profits
- Why email is one of the most effective digital channels for charity fundraising, campaigning and events
- How to research and choose the right email marketing platform for your charity
- How to build and grow your non-profit’s mailing list
- How to stay compliant with data protection and privacy law while using email marketing
- The secrets to creating engaging emails that will result in donations and conversions for your charity
- What metrics you need to measure to ensure your emails are performing, and how to benchmark
- Using segmenting to improve your list’s performance
- Why welcome journeys deepen engagement with your subscribers, and how to create them
- How to use split testing to improve your email performance
- How to write an email strategy for your non-profit organisation
You will get:
- Multiple videos and articles
- A checklist for setting up your email marketing programme
- A template for creating your email strategy
- A guide to creating an effective mailshot
- A data protection checklist
- A guide to diagnosing issues with your email performance
- A template for planning email journeys
- And much more!
This course is suitable for:
- Charities, non-profits, NGOs, community groups, campaigns
- Fundraisers, campaigners and communications teams in non-profits who would like to use email marketing to promote campaigns, bring in donations and raise awareness
- Digital and marketing teams in charities and non-profits