We’ve been doing a lot of work on developing resources for charities for using Facebook Ads – a highly effective but often baffling platform! One of these resources is a guest article on the Nonprofit Tech for Good website. The article covers 9 things charities need to understand and test to make the most of Facebook Ads.
The other resources that we’ve created to help you in your work with Facebook Ads are:
- a free podcast with expert Adrian O’Flynn
- a downloadable Facebook Ads strategic guide, that walks you through effective planning of Facebook ad campaigns, and provides frameworks for conversion and lead campaigns