Jean

Jean O'Brien is a digital communications expert and designer, who has over a decade of experience working as an digital specialist with charities, non-profits and campaigns.More about Jean

AI search optimisation – what should charities do?

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AI search optimisation for charities

You’ve doubtless seen the trend towards using ChatGPT and other AI tools for search; and the knock-on effect from this – search traffic to websites from organic search engines like Google is down across the board. Digital publishers and marketers are now looking at ‘Generative Engine Optimisation’ (GEO) as an alternative to SEO. But it’s … Read more

Meta announces end to social issue advertising in the EU – what does it mean for charities?

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Meta announce they'll ban political / social ads

You may have seen the announcement from Meta on Friday 25th July, saying that they are “Ending Political, Electoral and Social Issue Advertising in the EU in Response to Incoming European Regulation”. Meta’s claim is that the new transparency legislation from the EU is too legally complex and expensive for them to implement. It’s impossible … Read more

Fascinating article from The Guardian about perceptions of climate action

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For years I’ve been fascinated by ‘values and framing’ in social change communications – the study of people’s deeply held values on social issues (which can often surprise us), and how to shape and frame our messages to appeal to these values (something we often get badly wrong). This recent piece from The Guardian covers … Read more

Google Grant Ads & their performance in 2025

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There’s been lots of chatter in the digital charity communities recently about Google Grant Ads and changes to their performance. Many charities have seen a significant dip in performance due to a rise in average costs per click. Have you encountered this with your own Google Grant Ads? Some useful links for staying up to … Read more