Facebook! Is it the answer to every charity communicator’s prayers, or a huge distraction and a waste of time? Check out our 5 Minute Guide to Facebook for Irish Charities, to read about the good side and the pitfalls of this hugely popular platform, and some tips on how you can get meaningful results for … Read more
Email might not be new and shiny, but it is a consistently strong performer, delivering the best ROI for many charities. Our 5 Minute Guide to Email for Irish Charities explains why email still works and provides tips and resources on best practice.
“If your message requires several paragraphs add a subhead before each paragraph so the email is easier to skim. People are always looking at your email, wondering to themselves “How is this relevant to me?” It’s easier for them to read 3 bold sentences rather than 3 paragraphs. If those subheads speak to them then … Read more