During the six month ‘Dementia Care Begins at Home’ campaign, over one million people watched a powerful video featuring Kathy Ryan, Vice-Chair of the Irish Dementia Working Group, and her sons Andrew and Matt. Kathy was diagnosed with Younger Onset Alzheimer’s at the age of 52 and in this video she and her sons highlighted … Read more
Two of the wee touches that jump out at me with this one are the heavily branded and very colourful envelope and the letter from Allies on the inside. Both reinforce a core message that your donation is helping specific people, young people at that, and even if you don’t open the envelope you’re still … Read more
Taking a leaf from the absolutely fantastic Irish Election Literature Archive we thought we’d use this site to showcase some of the interesting campaigns taking place in the Irish non-profit sector, in the hope that you might be able to pick up tips, ideas and inspiration from our colleagues working in fundraising, donor care and … Read more
Really liked the brevity of this. The letter was very short, the form on the reverse and with the donor’s name already filled in. Thought the FAQ leaflet was very comprehensive in answering questions but a bit text heavy. Oxfam tax rebate letter envelope, name and address deleted. Submit Your Campaigns We’re building a library … Read more
Thank you letter from January 2017 to someone for a donation to the Irish Cancer Society. Thought it was very clear and effective, turned around pretty quickly and provided the date and amount of the donation which can also serve as a check for the donor. Wasn’t quite sure what the thank you slip added … Read more
Submit Your Campaigns We’re building a library of Irish non-profit campaigns – fundraising, advocacy, awareness-raising, behaviour change – you name it. So if you’ve worked on an interesting campaign, or have seen a good one, submit it here! /blog/submit-a-campaign/