We’re doing another round of our hugely popular landing page event with UX expert Paul Boag What: Landing pages workshop and clinic with UX expert Paul Boag When: Monday 9th November, 3pm – 5pm GMT Where: Online, hosted on Zoom Why attend: Learn what makes a landing page convert, and get a chance to get … Read more
Because Meta and Facebook exist to torment those of us who work in digital for causes, yet another new and unwelcome change is coming down the line – external links in organic posts will be limited to two per month, for business Pages. This link limitation change is being rolled out and tested now, and … Read more
Almost. But a few causes are managing to make it work. Check out this excellent piece from Forward Action and Rally, about how the Strategy Advisor of Zohran Mamdani’s 2025 NY mayoral campaign used organic social to great success. They didn’t just rely on the ‘throw everything at the wall and see what sticks’ approach … Read more
You’ve doubtless seen the trend towards using ChatGPT and other AI tools for search; and the knock-on effect from this – search traffic to websites from organic search engines like Google is down across the board. Digital publishers and marketers are now looking at ‘Generative Engine Optimisation’ (GEO) as an alternative to SEO. But it’s … Read more
You may have seen the announcement from Meta on Friday 25th July, saying that they are “Ending Political, Electoral and Social Issue Advertising in the EU in Response to Incoming European Regulation”. Meta’s claim is that the new transparency legislation from the EU is too legally complex and expensive for them to implement. It’s impossible … Read more
For years I’ve been fascinated by ‘values and framing’ in social change communications – the study of people’s deeply held values on social issues (which can often surprise us), and how to shape and frame our messages to appeal to these values (something we often get badly wrong). This recent piece from The Guardian covers … Read more