Almost. But a few causes are managing to make it work. Check out this excellent piece from Forward Action and Rally, about how the Strategy Advisor of Zohran Mamdani’s 2025 NY mayoral campaign used organic social to great success. They didn’t just rely on the ‘throw everything at the wall and see what sticks’ approach … Read more
You’ve doubtless seen the trend towards using ChatGPT and other AI tools for search; and the knock-on effect from this – search traffic to websites from organic search engines like Google is down across the board. Digital publishers and marketers are now looking at ‘Generative Engine Optimisation’ (GEO) as an alternative to SEO. But it’s … Read more
You may have seen the announcement from Meta on Friday 25th July, saying that they are “Ending Political, Electoral and Social Issue Advertising in the EU in Response to Incoming European Regulation”. Meta’s claim is that the new transparency legislation from the EU is too legally complex and expensive for them to implement. It’s impossible … Read more
For years I’ve been fascinated by ‘values and framing’ in social change communications – the study of people’s deeply held values on social issues (which can often surprise us), and how to shape and frame our messages to appeal to these values (something we often get badly wrong). This recent piece from The Guardian covers … Read more
There’s been lots of chatter in the digital charity communities recently about Google Grant Ads and changes to their performance. Many charities have seen a significant dip in performance due to a rise in average costs per click. Have you encountered this with your own Google Grant Ads? Some useful links for staying up to … Read more
‘Engagement’ emails are such an important part of your email programme. We know that if charities only ever send ask emails, they become like that friend who only ever gets in touch when they want a favour. And while newsletters have their place, an engagement email that warmly thanks your subscribers is one of the … Read more