Anyone who regularly works on HTML emails will know that they can be pesky beasts. Things like a strong call to action button are extremely important for fundraising appeals and event registrations, but it can be hard to get them looking nice. Relying on images is not a good idea, as many subscribers will have … Read more
An interesting study of the Save Darfur Facebook campaign from Sociological Science, found that donation and recruitment rates were extremely low. The Save Darfur page, one of the most popular causes on Facebook with over one million followers, was analysed between 2007 and 2010. Some of the more interesting findings: Facebook had an 0.24 percent … Read more
Infographics are a fantastic way for charities to explain complex issues, and they are extremely ‘shareable’ in the visual culture of social media. Check out our 5 Minute Guide to Infographics for Charities for: what makes infographics work samples of international and Irish charity infographic design tutorials and resources free tools for infographic creation
Our 5 Minute Guide to Twitter for Irish Charities explains why you should explore this microblogging platform, and lists resources for effective Twitter strategies.
Getting training in digital skills for charities in Ireland can be challenging – which is one of the reasons we’ve set up Digital Charity Lab. Our 5 Minute Guide to Digital Training for Irish Charities lists some free training opportunities that will help you keep up to date with best practice and skills in the … Read more
Facebook! Is it the answer to every charity communicator’s prayers, or a huge distraction and a waste of time? Check out our 5 Minute Guide to Facebook for Irish Charities, to read about the good side and the pitfalls of this hugely popular platform, and some tips on how you can get meaningful results for … Read more