2014 Guide to Facebook Image Sizes

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Facebook

Graphics are key to getting engagement on Facebook, but if you’re using them you’ve probably come up against the frustrating problem of the myriad image sizes that Facebook uses, and Facebook’s tendency to constantly tweak them. Photographer David Coleman has an exhaustive 2014 Facebook Photos Size Guide on his blog, that covers everything you could … Read more

Case Study: Revamp of Amnesty’s Ebulletin

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Project Description The ebulletin is one of Amnesty International Ireland’s primary digital communications tools. What was the problem? Our fortnightly ebulletin went out to around 12,000 subscribers, but open and click through rates had plummeted. At one point, an email to 14,000 people obtained a single click through. The email tended to be lengthy, in … Read more

Case Study: ‘Barnardos Knows’ Budget Campaign

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Barnardos Knows

Barnardos Knows

Project Description

Barnardos Knows Child Poverty campaign aimed to engage parents in the run up to Budget 2012.

What was the problem?

It was the Government’s first budget since coming to power; they had a strong mandate, a horrendous economic legacy to clean up and a Troika to blame for all the tough decisions. The Budget was going to be incredibly tough for the families Barnardos works with and we wanted a way to try to push through the “there’s just no choice” mantra.

What was the solution?

We decided that given how hard it would be to break through the Troika / Government resolve, we wanted to give people, especially parents, the chance to voice their anger and frustration as part of the Budget process. We knew that direct lobbying would have little or no effect and we wanted to get parents involved in trying to make a dent in the austerity agenda.

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Case Study: Barnardos Children’s Referendum Graphic

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Barnardos Infographic

Project Description A graphic for the Children’s Referendum ‘Yes for Children’ campaign. [Click image to open the complete graphic in a new window]   What was the problem? The debate around the Children’s Referendum in November 2012 was often extremely unclear, and the issue had trouble keeping public and media attention.  As polling day approached, … Read more

Bulletproof Email Components

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Anyone who regularly works on HTML emails will know that they can be pesky beasts. Things like a strong call to action button are extremely important for fundraising appeals and event registrations, but it can be hard to get them looking nice. Relying on images is not a good idea, as many subscribers will have … Read more