I’m a big fan of the work that campaigning consultant Sho Walker-Konno does – and so I was delighted when Sho asked if I’d have a chat with him as part of his ‘Good Comms, Bad Comms’ video interview series. I chose to talk about one of my favourite campaigns on my favourite social network … Read more
Late last year, Facebook waived the fees on their built-in fundraising function, and started to heavily push the concept of birthday fundraisers to users. Some charities have seen some great results with this new function, including Mental Health Ireland, who have had over 250 people run fundraisers on Facebook for their cause since late last … Read more
Debra Ireland is a charity that provides support services to patients and families living with the debilitating skin condition epidermolysis bullosa (EB). Debra is a small organisation but has an excellent brand and public awareness, and they really punch above their weight when it comes to social media. Cheryl Gunning of Debra generously shared this case … Read more
Project Description Overhauling the presentation capabilities and resources of a medium sized organisation. What was the problem? This organisation had a growing team that needed to be displaying a consistent message in their various presentations. Some staff were more confident than others and there was a lot of confusion about how best to reuse slides … Read more
Project Description Setting up Google Alerts for a small organisation that was spending a lot of time on media monitoring. What was the problem? This small pro-choice organisation was spending a lot of time monitoring the Irish media on the topics of abortion, reproductive rights and women’s rights so that it could effectively respond to … Read more
Project Description The ebulletin is one of Amnesty International Ireland’s primary digital communications tools. What was the problem? Our fortnightly ebulletin went out to around 12,000 subscribers, but open and click through rates had plummeted. At one point, an email to 14,000 people obtained a single click through. The email tended to be lengthy, in … Read more