Project Description
Barnardos Knows Child Poverty campaign aimed to engage parents in the run up to Budget 2012.
What was the problem?
It was the Government’s first budget since coming to power; they had a strong mandate, a horrendous economic legacy to clean up and a Troika to blame for all the tough decisions. The Budget was going to be incredibly tough for the families Barnardos works with and we wanted a way to try to push through the “there’s just no choice” mantra.
What was the solution?
We decided that given how hard it would be to break through the Troika / Government resolve, we wanted to give people, especially parents, the chance to voice their anger and frustration as part of the Budget process. We knew that direct lobbying would have little or no effect and we wanted to get parents involved in trying to make a dent in the austerity agenda.
