We all know that our non-profit organisations need a content strategy. Websites need to be regularly refreshed and updated with new content; high quality content that provides useful information to your target audience is a proven way to grow your audience and build relationships. But it’s so easy for content strategy to just never happen … Read more
Blogs are an interesting digital channel. People may not spontaneously go to websites to browse through blog posts much these days, but blogs are still very significant for search engines. Charities are subject matter experts in their own causes, and if you can produce some well-written, informative, ‘evergreen’ blog articles, they are very likely to … Read more
The UK Government’s Digital Services department always puts out incredibly useful and well-designed resources, and their guide to content design is no exception. It’s full of highly sensible and practical advice about how to write effectively for the web, with valuable background information about how people read and consume content online. I really like the … Read more
There’s a great Covid19 lockdown running joke about how many people are going to start podcasts out of sheer boredom: The greatest gift you can give your fellow human beings right now… #AtHomeAloneTogether@leighsales @oshergunsberg @adamliaw #DeborahMailman @Jennifer__Byrne @chefmattmoran @michalabanas @FitzySA @gflipmusic @AnthonyCallea @TimCampbellTwit pic.twitter.com/TSXsqLV4L8 — abctv (@ABCTV) May 20, 2020 Your organisation might even be … Read more
The ‘HookBook’ by video production company VideoRev was presented at the ECF and is just fantastic. They’ve analysed over 100,000 social media videos to figure out the ‘hooks’ that the most successful campaign videos are using, and have distilled them into a brilliant content guide. They’ve found five different content hooks for videos: Explainer Problem Solution Affected … Read more
I wish I could remember who shared this with me so I can thank them! It’s a roundup of digital storytelling tools from Hackastory, a digital journalism agency. They’ve divided the tools up by category so you can quickly find things to help you create animations, infographics, videos, maps, audio and much more. There are … Read more