Video gets more and more important on social media – it’s the champion for engagement and sharing. The explosion of video on different platforms means that the way people watch and consume video changes all the time; one important change is people watching video without sound as clips auto play in their social media timelines. … Read more
The Guardian’s Voluntary Sector Network (well worth following by the way) has a great roundup of some of the best charity videos of 2015. The importance of video is only increasing each year – the samples in this roundup show the power of video for hard-hitting campaigns, awareness raising and emotional appeals. The screengrab above … Read more
I absolutely love this tool from M+R, an US based design agency that specialises in non-profits. If This, Then Totally That is a handy little recommendation gizmo thatfinds tools for you based on tasks that you need to complete. It’s really handy for when you’re, as M+R say, ‘banging your head against your desk’ trying … Read more
Thanks to a highly useful community of digital charity types (the Fairsay Ecampaigning Forum list – join it today!) I was recently sent a link to an interactive Theory of Change from the organisation Girls Not Brides. And it is pretty dang great. A Theory of Change is so important for any campaigning organisation; it’s crucial information … Read more
Anyone who follows Digital Charity Lab online or has attended our workshops knows how passionate (nay, demented!) we are about storytelling for causes. As the author Zaid Hassan says, “My most profound learning over the last decade and a half is that making the rational case for change is never sufficient.” Human stories are essential … Read more
Inbound & Content Marketing for Charities – an Digital Charity Lab Workshop When: 13 October 2015, 10 am – 1pm Where: Dublin city centre location, to be confirmed Price: €40 (plus booking fee) per attendee Details & Booking