Facebook Fundraising ends in the European Economic Area; what to do next?

The end of Facebook Fundraising in Europe

Meta put out a huge, startling announcement about their fundraising tools on April 25th. They’re removing the fundraising tools in all European Economic Area countries, starting July 1st. What this means for charities in the EEA The Facebook Giving Tools will stop working on July 1st There is no mooted switch to the PayPal Giving … Read more

Article of the Month: Nobody cares about your charity’s anniversary

No-one cares about your charity anniversary

I love this article about charity anniversaries by fundraiser Rosie Oldham, on the Lime Green Consulting blog. In it, she tackles the unfortunate tendency of some charities to try to make a public splash when their organisation hits a big anniversary – forgetting that people simply do. not. care that a charity is twenty or … Read more

Upcoming digital charity event: Fundraising Space, 13 Oct

Fundraising Space

Our friends at Fundraising Space are holding their first ever in-person conference (with an online option too). It’ll take place in London on Thursday 13 October. Their agenda is really vibrant and exciting, with sessions on: new narratives, fundraising in the cost of living crisis, diversifying from Facebook, and much more. Tickets are available now, … Read more

Tips for driving donations through your Google Grant Ads

Tips for driving donations through your Google Grant Ads

Google Grant Ads are one of the most useful but under-appreciated digital marketing channels. Here’s why they’re great: They’re fantastic for reaching a warm, interested audience. People who are searching are demonstrating interest and intent. They’re great for ‘always-on’ promotion and acquisition. Once they’re set up correctly, they’re easy to maintain. They’re very frequently neglected … Read more

A game-changing update from Facebook about integrating donations and ads

A game-changing announcement from Facebook about donations and ads

Facebook are introducing On-Facebook Donation Ads. This is absolutely massive news. As you already know – Facebook’s donate tools are highly effective and are activating completely new donors and fundraisers; and their ad platform is exceptionally powerful once you know how to optimise ad campaigns properly. The lack of integration between these two things has … Read more