Free ebook on end of year digital fundraising through Facebook

GivePanel's free ebook

GivePanel have put together this nifty ebook focusing on how you can usefully fundraise through Facebook over the next 6 weeks. I’m in it, along with Official Pals of Digital Charity Lab Paul de Gregorio, Adrian O’Flynn, Jill O’Herlihy, and Nikki Bell, and lots of other experts are featured too.  Lots of great suggestions for organic, the fundraising tools, groups … Read more

Facebook organic vs Facebook paid: which one should be your focus?

Paid vs organic Facebook

The kind people at Fundraising Space, the new hub for digital fundraisers, asked me to write a guest post about Facebook. I focused on something that has been bothering me for ages: the struggle non-profits have trying to get a decent return out of organic Facebook. It ended up being quite a long and (I hope) comprehensive … Read more

Resource of the month: Reason Digital’s guide to digital fundraising for small charities (in a hurry)

UK agency Reason Digital have just created a new guide for charities who need to embrace digital fundraising in a hurry.  In just 40 or so pages it covers all the basics, including how to make your website conversion friendly, which fundraising platforms you should get set up on, and how to plan and promote … Read more

Our Coronavirus / COVID-19 digital toolkit for non-profits

We have a new free toolkit to help non-profits devise their digital projects while they’re working remotely and coping with this crisis. It contains: some useful reading that will help you develop a strategic digital plan  guidelines for specific digital projects that you might want to focus on during this period We’re hearing from quite a few charities … Read more

New! Podcast on Facebook Ad Strategy for Non-Profits

We have two new learning resources that I’m really excited about.  They’re all about strategies that work for Facebook Ads. Currently, non-profits in our community ask for help with Facebook Ads more than any other digital channel. I think there’s an understanding out there that Facebook Ads have massive potential, but a serious gap when it comes to … Read more