Resource of the month: To segment or not to segment? Guide to segmentation from the Public Interest Research Centre

To segment or not to segment?

The always-brilliant Public Interest Research Centre have a tremendous new resource all about audience segmentation. I’ve long been a fan of their guides to testing and framing communications, and this new resource is just as useful. It tackles the tricky question of segmenting – when is it useful, and when does it hamper our efforts … Read more

‘Raising awareness’ should never be the only goal for your charity’s campaign. Here’s why.

‘Raising awareness’ should never be the only goal for your charity’s campaign. Why? Let’s start with this perfect summary from the Spitfire Strategies Smart Chart communications guide (an unmissable resource, go get it immediately): “Watch out for vague objectives such as “raising public awareness.” Usually “public awareness” is not an objective in and of itself. … Read more

Resource of the month: UK Gov Digital Service’s guide to content design

The UK Government’s Digital Services department always puts out incredibly useful and well-designed resources, and their guide to content design is no exception. It’s full of highly sensible and practical advice about how to write effectively for the web, with valuable background information about how people read and consume content online. I really like the … Read more

How to write a great brief for the redesign of your non-profit website – free template

Do you need to get your organisation’s website redesigned, and are you wondering what should go in the brief for it? You can use our handy free template to develop a comprehensive brief for your website redesign. The template is a customisable Word document, is free to download and comes with an info sheet about … Read more

New free download: a toolkit for managing your digital accounts

Something that keeps coming up over and over in the online communities that I’m in, is people getting locked out of their work social media accounts, and desperately looking for help. Reports of organisations getting locked out of their Twitter, Instagram and especially Facebook accounts seem to have got even more common this year, probably … Read more

New resource: best practice in email marketing, for non-profits & charities

I’m sure you’ve noticed that lots of non-profits are still using a strangely out-of-date email strategy – it’s hard to miss! Heavily branded templates, only sending formal newsletters and nothing else, opening emails with ‘Dear Supporter’, and other clunkers… I’ve been thinking about putting together something about best practice for non-profit email marketing for a while, and a conversation … Read more