Digital Marketing 101 – Page 14 – Digital Charity Lab

Guide to Designing Charts and Graphs from Hubspot

February 23, 2016June 5, 2014 by Jean

Hubspot and Visage recently released this excellent guide to designing charts and graphs for data visualisation. They run through each type of chart, giving advice on which are appropriate for certain types of data. There’s also helpful Dos and Don’ts for each chart type, to ensure that you display your data clearly and coherently. It’s … Read more

New 5 Minute Guide – Google Adwords

February 23, 2016April 18, 2014 by David

Our Five Minute Guide to Google Adwords is now available, in a handy, easy-to-understand infographic by online advertising expert Dave Walker. The Google Grant provides up to $100,000 of free Adwords, and can be incredibly useful for driving relevant traffic and conversions. Find out in our guide how to maximise your Grant.

Case Study: Presentation Skills Training

February 4, 2019April 18, 2014 by Sinead

Project Description Overhauling the presentation capabilities and resources of a medium sized organisation. What was the problem? This organisation had a growing team that needed to be displaying a consistent message in their various presentations. Some staff were more confident than others and there was a lot of confusion about how best to reuse slides … Read more

Case Study: Google Alerts for Media Monitoring

February 4, 2019April 16, 2014 by Sinead

Project Description Setting up Google Alerts for a small organisation that was spending a lot of time on media monitoring. What was the problem? This small pro-choice organisation was spending a lot of time monitoring the Irish media on the topics of abortion, reproductive rights and women’s rights so that it could effectively respond to … Read more

Case Study: Revamp of Amnesty’s Ebulletin

February 4, 2019April 14, 2014 by Justin

Project Description The ebulletin is one of Amnesty International Ireland’s primary digital communications tools. What was the problem? Our fortnightly ebulletin went out to around 12,000 subscribers, but open and click through rates had plummeted. At one point, an email to 14,000 people obtained a single click through. The email tended to be lengthy, in … Read more

Case Study: ‘Barnardos Knows’ Budget Campaign

February 4, 2019April 14, 2014 by Catherine

Project Description

Barnardos Knows Child Poverty campaign aimed to engage parents in the run up to Budget 2012.

What was the problem?

It was the Government’s first budget since coming to power; they had a strong mandate, a horrendous economic legacy to clean up and a Troika to blame for all the tough decisions. The Budget was going to be incredibly tough for the families Barnardos works with and we wanted a way to try to push through the “there’s just no choice” mantra.

What was the solution?

We decided that given how hard it would be to break through the Troika / Government resolve, we wanted to give people, especially parents, the chance to voice their anger and frustration as part of the Budget process. We knew that direct lobbying would have little or no effect and we wanted to get parents involved in trying to make a dent in the austerity agenda.