Digital consultant Fran Swaine has generously recorded a free introduction to Google Analytics for charities. This 20 minute video covers all the basics, demystifies the jargon and explains what data you need to pay attention to. As online activity grows because of the lockdown, it’s more important than ever that you know how to analyse your … Read more
We have a new free toolkit to help non-profits devise their digital projects while they’re working remotely and coping with this crisis. It contains: some useful reading that will help you develop a strategic digital plan guidelines for specific digital projects that you might want to focus on during this period We’re hearing from quite a few charities … Read more
I love lists, I love collections of useful tools, and Charity Catalogue is literally a list of collections of useful tools. Jackpot! Created by the Scottish Council of Voluntary Organisations, it’s designed specifically for charities and has highly useful lists of tools you can use for different areas of your work. Everything from processing online … Read more
If you’re planning a website redesign in 2020, don’t miss this ‘How much does a website cost?’ article from the agency Outlandish. It’s five years old but still completely relevant. They go through a series of price points, from £0 to £500 to £5,000 and on and on, and tell you what you can expect … Read more
There’s a new resource on the Digital Charity Lab site that will help you with planning your 2020 digital activities – it’s a digital activity matrix, that maps out beginner / intermediate / advanced activities for all the major digital channels. You can use it to review where you are, and where you need to … Read more
MeasureCamp Dublin took place on October 19th – it’s a global event where digital analytics people come together to swap knowledge, and it was great to see it take place in Dublin for the very first time. MeasureCamp is an ‘unconference’, which means that it has no keynote speakers: instead, the attendees decide the agenda. … Read more