‘Engagement’ emails are such an important part of your email programme. We know that if charities only ever send ask emails, they become like that friend who only ever gets in touch when they want a favour. And while newsletters have their place, an engagement email that warmly thanks your subscribers is one of the … Read more
I recently signed up to ‘Not a Newsletter’ by Dan Oshinsky, and I ❤️ it. Oshinsky is an email expert who has worked on newsletter strategy for BuzzFeed and The New Yorker. ‘Not a Newsletter’ has two things that make it stand out in my inbox: Oshinsky has deep knowledge about email, and the resources he shares … Read more
I’m sure you’ve noticed that lots of non-profits are still using a strangely out-of-date email strategy – it’s hard to miss! Heavily branded templates, only sending formal newsletters and nothing else, opening emails with ‘Dear Supporter’, and other clunkers… I’ve been thinking about putting together something about best practice for non-profit email marketing for a while, and a conversation … Read more
We have a new free toolkit to help non-profits devise their digital projects while they’re working remotely and coping with this crisis. It contains: some useful reading that will help you develop a strategic digital plan guidelines for specific digital projects that you might want to focus on during this period We’re hearing from quite a few charities … Read more
The Global NGO Technology Report from Nonprofit Tech for Good is the only crowdsourced, multilingual survey and report for the NGO sector. Data from thousands of NGOs around the world was gathered between March and May 2019 and has now been collated and analysed in the global report. This hugely interesting and informative document contains … Read more
We’re delighted to add another course to our collection of affordable online courses designed specially for non-profits. This course is all about email marketing for non-profits. See the course on Udemy and get a discount of over 60% In this course, you will learn: How to get started with email marketing for charities and non-profits … Read more