Every month, Digital Charity Lab gathers together resources and tips carefully chosen for people working on digital projects in charities. We find websites and tools that will help you to work and measure better, and put them all together in a nice tidy package delivered directly to your inbox. Our first ever ezine went out … Read more
Booking is open for our upcoming workshop in Email Marketing for Charities, taking place in the Centre for Creative Practices, Dublin 2, on Monday October 20th. This event is kindly supported by Promozoo.ie, the award winning digital marketing agency. This event is designed specifically for the particular needs of charities, and will feature presentations on Email Best … Read more
Digital Charity Lab will be holding a two hour training event on Email Marketing for Charities, in Dublin in late September. There will be expert presentations on such topics as: effective content and design of emails tracking and analysis building your email list There will also be Q&A sessions, a knowledge exchange session, and resources will be shared … Read more
Project Description The ebulletin is one of Amnesty International Ireland’s primary digital communications tools. What was the problem? Our fortnightly ebulletin went out to around 12,000 subscribers, but open and click through rates had plummeted. At one point, an email to 14,000 people obtained a single click through. The email tended to be lengthy, in … Read more
Anyone who regularly works on HTML emails will know that they can be pesky beasts. Things like a strong call to action button are extremely important for fundraising appeals and event registrations, but it can be hard to get them looking nice. Relying on images is not a good idea, as many subscribers will have … Read more
Email might not be new and shiny, but it is a consistently strong performer, delivering the best ROI for many charities. Our 5 Minute Guide to Email for Irish Charities explains why email still works and provides tips and resources on best practice.