For years I’ve been fascinated by ‘values and framing’ in social change communications – the study of people’s deeply held values on social issues (which can often surprise us), and how to shape and frame our messages to appeal to these values (something we often get badly wrong). This recent piece from The Guardian covers … Read more
I love this article about charity anniversaries by fundraiser Rosie Oldham, on the Lime Green Consulting blog. In it, she tackles the unfortunate tendency of some charities to try to make a public splash when their organisation hits a big anniversary – forgetting that people simply do. not. care that a charity is twenty or … Read more
I’m a big fan of the work that campaigning consultant Sho Walker-Konno does – and so I was delighted when Sho asked if I’d have a chat with him as part of his ‘Good Comms, Bad Comms’ video interview series. I chose to talk about one of my favourite campaigns on my favourite social network … Read more
The smart people at Impact Stack have created a extremely nifty tool for generating ideas for advocacy campaigns. In the words of one of the creators, Florian Engel: Do you feel like the list of campaign activities and tactics you come up with are always quite similar?I’ve certainly had those moments. Another petition anyone? Meet … Read more
Campaign communications expert Sho Walker-Konno has been featured on Digital Charity Lab before – he’s one of the creators of Blueprints for Change and also the tremendous ‘Bluffers Guide to Framing‘. Sho recently launched a YouTube channel, including this fascinating video essay: ‘Warnings from an anti-abortion messaging course‘. Sho signed up for a course for … Read more
I love this campaign from Ban Fossil Fuel Ads, a new coalition of environmental and campaigning charities. They’ve used comedy in a refreshingly effective way, by going to young comedians who started their careers online, and so are excellent at creating comedy for online channels and audiences. The talented Irish comedians Sean Burke and Michael … Read more