If you’ve been trying to run ads on political or social topics, you may have been tripped up by Facebook’s new policies. They’re aiming to make political ads more trackable and transparent, which is good, but as with so much of Facebook’s processes, this is proving to be buggy and difficult. The agency Manifesto in … Read more
My pal Sho Konno has just launched a fantastic resource for campaigners – A Bluffer’s Guide to Framing 2020. He read over 500 pages of reports and pdfs and distilled them down into this highly practical and digestible guide. He explains buzzwords, is very frank about some of the bullsh*t around framing, and talks about … Read more
I was delighted to be asked to go on the Humanism Ireland podcast with Barry O’Mahony to talk about all things online campaigning. We chatted about how to get started with online campaigning, the importance of linking online and offline, and all the useful things you can do at home from your computer or smartphone … Read more
The ‘HookBook’ by video production company VideoRev was presented at the ECF and is just fantastic. They’ve analysed over 100,000 social media videos to figure out the ‘hooks’ that the most successful campaign videos are using, and have distilled them into a brilliant content guide. They’ve found five different content hooks for videos: Explainer Problem Solution Affected … Read more
‘Values and framing’ are a current obsession of forward-thinking digital charity people, and with good reason. It means finding out what your audiences’ deeply held values are in relation to your cause (e.g, do they think poverty is an inevitability of life or that it’s largely due to unfair societal structures?), and then framing your … Read more
Dan Papworth-Smyth of Breast Cancer Care has done really useful roundups of his favourite digital non-profit campaigns for the past few years. His 2018 list is now available and features campaigns from the US and the UK. Both the bookworm and the design nerd in me absolutely love these animated Instagram novels created by the … Read more