I love this Year End Fundraising guide from Care2 and Sea Change Strategies – it’s full of extremely practical and actionable advice, and gives some great big-picture perspective on online fundraising. Take a step back and see if you’re properly inspiring and thanking your supporters. I also couldn’t agree more with the advice to create … Read more
The Refugee Crisis over the past few weeks showed us that a neglected issue can suddenly become huge with both the public and the media. A few of the best online activities that I’ve seen: Uplift have been giving us all a masterclass in campaigning, both online and offline. They ran a successful petition to … Read more
A nice reminder about the importance of storytelling from the excellent Zaid Hassan. Hassan says: “My most profound learning over the last decade and a half is that making the rational case for change is never sufficient.” So how effective are stories? Take the first video example that Hassan shares in this nail-on-the-head article, the … Read more
I saw digital fundraising expert Bryan Miller speak at the Fundraising Ireland National Conference this year, and was hugely impressed by him – and the author of this article on 101 Fundraising obviously feels the same. In it, she outlines Miller’s hugely useful counter-argument to those who would encourage us to throw money at unproven … Read more
Now that we’ve come out the other side of one of the most positive and successful rights campaigns ever seen in Ireland, it’s a good time to take a look back and seewhat NGOs can learn from the #MarRef Yes Campaign. I don’t think I’ve ever been so impressed with a campaign – just a … Read more
Any of you who’ve ever worked on campaigns know that online action has to link up with offline action – or it just becomes ‘clicktivism’. There’s a huge amount of energy around the Yes Equality campaign for the upcoming Marriage Referendum but there’s also a risk of people wasting time having unproductive arguments on social … Read more