There’s a really handy piece by Matt Collins of Platypus Digital on the JustGiving blog, about common errors that charities make on their Christmas appeals. Are you remembering to properly connect with people in your appeal? Are you sending people to an unbranded donation form or does it haveimagery that references the appeal, like in … Read more
I love this Year End Fundraising guide from Care2 and Sea Change Strategies – it’s full of extremely practical and actionable advice, and gives some great big-picture perspective on online fundraising. Take a step back and see if you’re properly inspiring and thanking your supporters. I also couldn’t agree more with the advice to create … Read more
The Refugee Crisis over the past few weeks showed us that a neglected issue can suddenly become huge with both the public and the media. A few of the best online activities that I’ve seen: Uplift have been giving us all a masterclass in campaigning, both online and offline. They ran a successful petition to … Read more
A nice reminder about the importance of storytelling from the excellent Zaid Hassan. Hassan says: “My most profound learning over the last decade and a half is that making the rational case for change is never sufficient.” So how effective are stories? Take the first video example that Hassan shares in this nail-on-the-head article, the … Read more
I saw digital fundraising expert Bryan Miller speak at the Fundraising Ireland National Conference this year, and was hugely impressed by him – and the author of this article on 101 Fundraising obviously feels the same. In it, she outlines Miller’s hugely useful counter-argument to those who would encourage us to throw money at unproven … Read more
Now that we’ve come out the other side of one of the most positive and successful rights campaigns ever seen in Ireland, it’s a good time to take a look back and seewhat NGOs can learn from the #MarRef Yes Campaign. I don’t think I’ve ever been so impressed with a campaign – just a … Read more