Meta discontinues use of dynamic creative for ‘political & social’ ads

I recently learned the hard way that Meta no longer permit the use of the dynamic creative format for ads that are in the ‘political and social issues’ category. You’re probably familiar with the hard way, if you’ve ever used Meta ads: I set up a campaign, ticked the ‘political and social’ category. The system … Read more

Tips for driving donations through your Google Grant Ads

Tips for driving donations through your Google Grant Ads

Google Grant Ads are one of the most useful but under-appreciated digital marketing channels. Here’s why they’re great: They’re fantastic for reaching a warm, interested audience. People who are searching are demonstrating interest and intent. They’re great for ‘always-on’ promotion and acquisition. Once they’re set up correctly, they’re easy to maintain. They’re very frequently neglected … Read more

A game-changing update from Facebook about integrating donations and ads

A game-changing announcement from Facebook about donations and ads

Facebook are introducing On-Facebook Donation Ads. This is absolutely massive news. As you already know – Facebook’s donate tools are highly effective and are activating completely new donors and fundraisers; and their ad platform is exceptionally powerful once you know how to optimise ad campaigns properly. The lack of integration between these two things has … Read more

New feature on Google Grant Ads: image extensions

Google Ads now have image extensions

Google have recently added a new ad extension format to Google Ads, and it’s being rolled out across Grant and regular accounts. Many advertisers can now add image extensions to their ads, meaning that a small image will appear alongside the text ads on mobile search results. This is a particularly positive change for Grant … Read more