You may have seen the announcement from Meta on Friday 25th July, saying that they are “Ending Political, Electoral and Social Issue Advertising in the EU in Response to Incoming European Regulation”. Meta’s claim is that the new transparency legislation from the EU is too legally complex and expensive for them to implement. It’s impossible … Read more
There’s been lots of chatter in the digital charity communities recently about Google Grant Ads and changes to their performance. Many charities have seen a significant dip in performance due to a rise in average costs per click. Have you encountered this with your own Google Grant Ads? Some useful links for staying up to … Read more
Meta has a recent-ish feature on its ads where it automatically adds music to your ads – yet another AI-generated feature no-one asked for. This would be something we could happily ignore, except that Meta in its wisdom, pre-selects this option. It’s really easy to miss, and it absolutely destroys ad campaigns. Some examples I’ve … Read more
I recently learned the hard way that Meta no longer permit the use of the dynamic creative format for ads that are in the ‘political and social issues’ category. You’re probably familiar with the hard way, if you’ve ever used Meta ads: I set up a campaign, ticked the ‘political and social’ category. The system … Read more
Google Grant Ads are one of the most useful but under-appreciated digital marketing channels. Here’s why they’re great: They’re fantastic for reaching a warm, interested audience. People who are searching are demonstrating interest and intent. They’re great for ‘always-on’ promotion and acquisition. Once they’re set up correctly, they’re easy to maintain. They’re very frequently neglected … Read more
Paid Google Ad accounts have a feature called Audiences, which allow them to target their ads to particular audiences, and use remarketing to retarget people who had visited their websites. For a long time, this feature was not available to Google Grant Accounts – but that changed in 2021 and we can now use Audiences … Read more