Facebook are introducing On-Facebook Donation Ads. This is absolutely massive news. As you already know – Facebook’s donate tools are highly effective and are activating completely new donors and fundraisers; and their ad platform is exceptionally powerful once you know how to optimise ad campaigns properly. The lack of integration between these two things has … Read more
Google have recently added a new ad extension format to Google Ads, and it’s being rolled out across Grant and regular accounts. Many advertisers can now add image extensions to their ads, meaning that a small image will appear alongside the text ads on mobile search results. This is a particularly positive change for Grant … Read more
Is your organisation using the Google Grant to run free search ads? If you are, you’re probably aware of a big change they brought in this year. If you’re not, skip down to find out more about why they’re such a valuable channel for digital marketing… The change In the middle of this year, Google … Read more
I recently got an update from a specialist working with Google on their Grant Ads programme about the types of Covid19 campaigns that charities can run on their Grant Ads accounts. At the start of the Covid19 crisis, Google put restrictions on Google Ads accounts, in order to prevent scams around protective equipment, hand sanitiser … Read more
We have a new free toolkit to help non-profits devise their digital projects while they’re working remotely and coping with this crisis. It contains: some useful reading that will help you develop a strategic digital plan guidelines for specific digital projects that you might want to focus on during this period We’re hearing from quite a few charities … Read more
If you’ve been trying to run ads on political or social topics, you may have been tripped up by Facebook’s new policies. They’re aiming to make political ads more trackable and transparent, which is good, but as with so much of Facebook’s processes, this is proving to be buggy and difficult. The agency Manifesto in … Read more