Is your organisation using the Google Grant to run free search ads? If you are, you’re probably aware of a big change they brought in this year. If you’re not, skip down to find out more about why they’re such a valuable channel for digital marketing… The change In the middle of this year, Google … Read more
I recently got an update from a specialist working with Google on their Grant Ads programme about the types of Covid19 campaigns that charities can run on their Grant Ads accounts. At the start of the Covid19 crisis, Google put restrictions on Google Ads accounts, in order to prevent scams around protective equipment, hand sanitiser … Read more
We have a new free toolkit to help non-profits devise their digital projects while they’re working remotely and coping with this crisis. It contains: some useful reading that will help you develop a strategic digital plan guidelines for specific digital projects that you might want to focus on during this period We’re hearing from quite a few charities … Read more
If you’ve been trying to run ads on political or social topics, you may have been tripped up by Facebook’s new policies. They’re aiming to make political ads more trackable and transparent, which is good, but as with so much of Facebook’s processes, this is proving to be buggy and difficult. The agency Manifesto in … Read more
We have two new learning resources that I’m really excited about. They’re all about strategies that work for Facebook Ads. Currently, non-profits in our community ask for help with Facebook Ads more than any other digital channel. I think there’s an understanding out there that Facebook Ads have massive potential, but a serious gap when it comes to … Read more
Google Ads have just launched an interesting new feature – Lead Form Extensions. They allow you to capture leads directly on Google, similar to Facebook Lead Ads: you can ask for name, email, phone number and postcode the details are saved in a csv file which is stored on Google Ads depending on what CRM … Read more