We have two new learning resources that I’m really excited about. They’re all about strategies that work for Facebook Ads. Currently, non-profits in our community ask for help with Facebook Ads more than any other digital channel. I think there’s an understanding out there that Facebook Ads have massive potential, but a serious gap when it comes to … Read more
Google Ads have just launched an interesting new feature – Lead Form Extensions. They allow you to capture leads directly on Google, similar to Facebook Lead Ads: you can ask for name, email, phone number and postcode the details are saved in a csv file which is stored on Google Ads depending on what CRM … Read more
When: Monday 8th April, 9:00 – 17:00 Where: London, UK (venue tbc) Cost: £350 ***Strictly limited to 10 attendees*** About this course Digital Charity Lab is delighted to announce our first ever training event in the UK, organised in partnership with FairSay. Come along to our intensive, practical workshop on getting a real return on investment … Read more
When: Monday 4th March, 9:30 am – 5:00 pm Where: Irish Theatre Institute, Temple Bar, Dublin 2 Cost: €260 (includes booking fee) ***Strictly limited to 8 attendees*** Come along to our intensive, practical workshop on getting a real return on investment from your Google Grant Ads. This masterclass is for organisations with a Google Grant Ads account who … Read more
You may remember that cold, scary day in 2017 when Google announced that they were bringing in new rules and conditions for Google Grant Ad accounts, and would be shutting down accounts that didn’t comply. When I started as Head of Digital in Barnardos Ireland in January 2018, one of the first things on my … Read more
Bit of a downer, this one, but having recently experienced issues with one particular Facebook Ad account that took an incredible amount of work and stress to sort out, I thought it was an important one to share. Wired has a piece on the issues some nonprofits have encountered while using Facebook’s donation tools. TL;DR … Read more