Digital agency Combined Media have a generous offer for our community – they will provide free audits of your Google Grant Adwords account to the first 10 charities who sign up on their website. Not yet using the Google Grant? You should be! It’s the most generous and useful gift-in-kind service available from the tech … Read more
When: Tues 28 February, 10 am – 12 noon Where: Carmelite Community Centre, Aungier St, Dublin 2 Cost: €20-30, depending on organisation size Discounts available for group bookings – discounts are limited so book quick! Details & Booking Would you like to know if you can turn free Google Grant Adword money into a measurable … Read more
The Google Grant is simultaneously one of the most valuable and most challenging resources that a non profit can have. The free Google ads that that the Grant provides are hugely useful, delivering (in my experience) high quality traffic and conversions. But the Google Adwords interface is not exactly user-friendly. It can be hard to … Read more
A major change has recently been applied to the way ads are displayed on Google – they’ve removed the ads that appear on the right side of the search results on desktops. Will this be a good or a bad thing for those of us with Google Grants? It’s early days but there’s already a … Read more
Those of you with established PPC marketing campaigns should check out this series of articles on PPC from David Walker, of agency Sub Rosa and Digital Charity Lab. Those of you who’ve attended our trainings with David will know the depth of his experience and understanding of online advertising. His series covers setting target CPAs … Read more