You may have seen the announcement from Meta on Friday 25th July, saying that they are “Ending Political, Electoral and Social Issue Advertising in the EU in Response to Incoming European Regulation”. Meta’s claim is that the new transparency legislation from the EU is too legally complex and expensive for them to implement. It’s impossible … Read more
Meta has a recent-ish feature on its ads where it automatically adds music to your ads – yet another AI-generated feature no-one asked for. This would be something we could happily ignore, except that Meta in its wisdom, pre-selects this option. It’s really easy to miss, and it absolutely destroys ad campaigns. Some examples I’ve … Read more
A problem that keeps popping up in the online communities for digital charity people: Twitter asking accounts to enter a date of birth and then locking people out. For charity accounts, some social media managers have entered their organisation’s founding date as the date of birth – but if that date makes your account under … Read more
I recently learned the hard way that Meta no longer permit the use of the dynamic creative format for ads that are in the ‘political and social issues’ category. You’re probably familiar with the hard way, if you’ve ever used Meta ads: I set up a campaign, ticked the ‘political and social’ category. The system … Read more
Meta put out a huge, startling announcement about their fundraising tools on April 25th. They’re removing the fundraising tools in all European Economic Area countries, starting July 1st. What this means for charities in the EEA The Facebook Giving Tools will stop working on July 1st There is no mooted switch to the PayPal Giving … Read more
We’re delighted to launch our latest free resource – a guide to social media metrics for non-profits. Social media channels produce an immense amount of data – how do you know which data points to focus on? Which metrics will give you the insights that will improve your performance and results? Our new Guide to … Read more