Infographic World have an interesting infographic on tracking social media data – what you should be tracking, and tools that you can use. If you weren’t already aware that tracking social media is time consuming and fiddly, a glance at this infographic should convince you. For charities that are low on time resources (all charities?), … Read more
Please don’t feed the trolls. Keeping your reputation spotless conference, 21 May 2014. from CharityComms Check out this great presentation from CharityComms, by Rachel Collinson and Richard Andrews, on spotting and handling online trolls. I think their advice is spot on – identify which kind of troll you’re dealing with (the grudge troll, the bored … Read more
Some sensible, concise and useful advice from digital marketer Aoife Rigney on creating a social media strategy. This will only take you a few minutes to read and lays out a clear roadmap for building your social media strategy: Choose the best platforms for your business Allocate the resources required Set goals and choose a … Read more
There is a bit of a Catch 22 around social media and infographics – infographics are extremely shareable, but social media platforms are often not great at displaying detailed graphics. This useful graphic from Lemonly gives tips on best practice for sharing infographics on the major platforms.
Graphics are key to getting engagement on Facebook, but if you’re using them you’ve probably come up against the frustrating problem of the myriad image sizes that Facebook uses, and Facebook’s tendency to constantly tweak them. Photographer David Coleman has an exhaustive 2014 Facebook Photos Size Guide on his blog, that covers everything you could … Read more
Did you know that human faces don’t do well on Pinterest? This extremely useful infographic from my clever agency gives guidelines on how to craft the content and appearance of social media posts so that they perform well on specific platforms.