An interesting study of the Save Darfur Facebook campaign from Sociological Science, found that donation and recruitment rates were extremely low. The Save Darfur page, one of the most popular causes on Facebook with over one million followers, was analysed between 2007 and 2010. Some of the more interesting findings: Facebook had an 0.24 percent … Read more
Our 5 Minute Guide to Twitter for Irish Charities explains why you should explore this microblogging platform, and lists resources for effective Twitter strategies.
Facebook! Is it the answer to every charity communicator’s prayers, or a huge distraction and a waste of time? Check out our 5 Minute Guide to Facebook for Irish Charities, to read about the good side and the pitfalls of this hugely popular platform, and some tips on how you can get meaningful results for … Read more