I’m a big fan of the work that campaigning consultant Sho Walker-Konno does – and so I was delighted when Sho asked if I’d have a chat with him as part of his ‘Good Comms, Bad Comms’ video interview series. I chose to talk about one of my favourite campaigns on my favourite social network … Read more
I’m sure you’re watching what’s unfolding over at Twitter. If you need to get caught up, this Twitter is Going Great! timeline website is capturing all the nonsense. It’s not alarmist to say that we could lose this platform, and that it’s all pretty huge. Twitter has been around for 16 years and it’s hard … Read more
There’s been a lot of chatter in the digital world about the various attempts Meta are making to compete with Tiktok, which is continuing to achieve phenomenal growth. If you’re an Instagram user, you’ve probably noticed that you’re seeing more random viral content in your feed, and fewer updates from the accounts you follow – … Read more
This article from The Content Technologist is one of the best pieces I’ve ever read about the content churn of social media, and the way so many businesses and organisations are reliant on a tactic that stopped working years ago. Some choice quotes: Until that algorithm change [Facebook’s in 2018], social media was a return-on-content-investment … Read more
You’re probably familiar with the very resonant phrases ‘greenwashing’, ‘pinkwashing’ and ‘femvertising’ – all referencing the tendency of commercial brands to hop onto social causes in order to promote their products in an empty way. Businesses who put Pride flags on their social media profiles during Pride Month but who do nothing to materially promote … Read more
Facebook are introducing On-Facebook Donation Ads. This is absolutely massive news. As you already know – Facebook’s donate tools are highly effective and are activating completely new donors and fundraisers; and their ad platform is exceptionally powerful once you know how to optimise ad campaigns properly. The lack of integration between these two things has … Read more