We’re delighted to launch our latest free resource – a guide to social media metrics for non-profits. Social media channels produce an immense amount of data – how do you know which data points to focus on? Which metrics will give you the insights that will improve your performance and results? Our new Guide to … Read more
8 minute read Can we set up separate Facebook profiles for work, in order to manage our charity’s Pages and Groups? Unfortunately, you cannot. The Facebook rules are: one profile per individual, using your real name. This is clearly stated in their terms and conditions, which you have to agree to in order to use … Read more
I’m a big fan of the work that campaigning consultant Sho Walker-Konno does – and so I was delighted when Sho asked if I’d have a chat with him as part of his ‘Good Comms, Bad Comms’ video interview series. I chose to talk about one of my favourite campaigns on my favourite social network … Read more
I’m sure you’re watching what’s unfolding over at Twitter. If you need to get caught up, this Twitter is Going Great! timeline website is capturing all the nonsense. It’s not alarmist to say that we could lose this platform, and that it’s all pretty huge. Twitter has been around for 16 years and it’s hard … Read more
There’s been a lot of chatter in the digital world about the various attempts Meta are making to compete with Tiktok, which is continuing to achieve phenomenal growth. If you’re an Instagram user, you’ve probably noticed that you’re seeing more random viral content in your feed, and fewer updates from the accounts you follow – … Read more
This article from The Content Technologist is one of the best pieces I’ve ever read about the content churn of social media, and the way so many businesses and organisations are reliant on a tactic that stopped working years ago. Some choice quotes: Until that algorithm change [Facebook’s in 2018], social media was a return-on-content-investment … Read more