You’re probably familiar with the very resonant phrases ‘greenwashing’, ‘pinkwashing’ and ‘femvertising’ – all referencing the tendency of commercial brands to hop onto social causes in order to promote their products in an empty way. Businesses who put Pride flags on their social media profiles during Pride Month but who do nothing to materially promote … Read more
Facebook are introducing On-Facebook Donation Ads. This is absolutely massive news. As you already know – Facebook’s donate tools are highly effective and are activating completely new donors and fundraisers; and their ad platform is exceptionally powerful once you know how to optimise ad campaigns properly. The lack of integration between these two things has … Read more
Instagram has recently improved as a tool for activists. I find Instagram to be a delightful platform for personal use, but a hugely frustrating one for professional use: its analytics are beyond terrible, and it has poor peer-to-peer sharing functions compared to other social media. I have access to data from a lot of organisations, … Read more
The kind people at Fundraising Space, the new hub for digital fundraisers, asked me to write a guest post about Facebook. I focused on something that has been bothering me for ages: the struggle non-profits have trying to get a decent return out of organic Facebook. It ended up being quite a long and (I hope) comprehensive … Read more
We’ve been doing a lot of work on developing resources for charities for using Facebook Ads – a highly effective but often baffling platform! One of these resources is a guest article on the Nonprofit Tech for Good website. The article covers 9 things charities need to understand and test to make the most of … Read more
We have two new learning resources that I’m really excited about. They’re all about strategies that work for Facebook Ads. Currently, non-profits in our community ask for help with Facebook Ads more than any other digital channel. I think there’s an understanding out there that Facebook Ads have massive potential, but a serious gap when it comes to … Read more