Some of the things that are great about this ‘Hunger Sauce’ campaign video from Gorta and agency Boys & Girls: The use of wit and humour The use of a beloved, friendly, instantly familiar Dublin institution – Moore St Bringing an issue into an unexpected but perfectly relevant place – hunger in a food market The very clever … Read more
This online calendar from Twitter is simple but so nifty – it lists important dates from across a range of sectors (cultural, sporting, political, online, international ‘Day Of’ etc) and gives you sample tweets on each for inspiration. It’s really useful for planning your content calendar – find the dates that are directly relevant to … Read more
Debra Ireland is a charity that provides support services to patients and families living with the debilitating skin condition epidermolysis bullosa (EB). Debra is a small organisation but has an excellent brand and public awareness, and they really punch above their weight when it comes to social media. Cheryl Gunning of Debra generously shared this case … Read more
Twitter held a workshop on Twitter for Non Profits in their Dublin office on Friday 17th April. I found the session really useful and I’ve put together a Storify collecting some of the Twitter tips that we learned on the day. See the Storify
Managing Your Social Media in 3 Hours a Week – an Digital Charity Lab Workshop When: 10 am – 12.30 pm, Tuesday 28th April Where: Brook’s Hotel, Drury St, Dublin 2 Price: €35 (plus booking fee) per attendee Book Now Social media offers a great opportunity for charities to engage and communicate with supporters, but … Read more
Measuring your success on Facebook by counting the number of ‘likes’ your page has is a pointless endeavour. ‘Likes’ are vanity metrics, and can distract from what is really important – are your fans engaged with your page, and does it drive meaningful activity? ActionSprout looked at over 9,000 non-profit Facebook pages to set benchmarks … Read more