Measuring your success on Facebook by counting the number of ‘likes’ your page has is a pointless endeavour. ‘Likes’ are vanity metrics, and can distract from what is really important – are your fans engaged with your page, and does it drive meaningful activity? ActionSprout looked at over 9,000 non-profit Facebook pages to set benchmarks … Read more
Is the popular blogging network Tumblr on your radar? With so many social media platforms to watch, you may not be using it – but it has a number of strengths in terms of audience and publishing that make it extremely handy for charities and causes. Find out if Tumblr can work for you in … Read more
I hold these truths to be self-evident: people working in digital for charities are always really short of time, and social media can be one of the biggest time-sucks around. We need to use social media in a strategic way, to get a return on the time that we’re putting into it, but focusing your … Read more
Social media culture becomes more visual all the time, and posts with images, if done right, can be really shareable. Something as simple as posting a quote as a graphic instead of a text post is likely to get a lot more engagement on Facebook, for example. Just Giving have put together a short n’ … Read more
@GrowthHackers What is it? An online community of ‘growth hackers’ What on earth is a ‘growth hacker’? ‘Growth hackers’ are online marketers working on “ethical online marketing techniques that drive effective, scalable and sustainable growth”. GrowthHackers is an extremely active online community of digital marketers who are working on making the most of the real … Read more
Aisling Farrell, CEO of the Irish Motor Neurone Disease Association (IMNDA) takes the Ice Bucket Challenge along with Trinity staff and politicians Now that the Ice Bucket Challenge has cooled off (wordplay!), it’s a good time to look at the phenomenon, and the implications it had for the Irish Motor Neuron Disease Association and Irish … Read more