I hold these truths to be self-evident: people working in digital for charities are always really short of time, and social media can be one of the biggest time-sucks around. We need to use social media in a strategic way, to get a return on the time that we’re putting into it, but focusing your … Read more
Social media culture becomes more visual all the time, and posts with images, if done right, can be really shareable. Something as simple as posting a quote as a graphic instead of a text post is likely to get a lot more engagement on Facebook, for example. Just Giving have put together a short n’ … Read more
@GrowthHackers What is it? An online community of ‘growth hackers’ What on earth is a ‘growth hacker’? ‘Growth hackers’ are online marketers working on “ethical online marketing techniques that drive effective, scalable and sustainable growth”. GrowthHackers is an extremely active online community of digital marketers who are working on making the most of the real … Read more
Aisling Farrell, CEO of the Irish Motor Neurone Disease Association (IMNDA) takes the Ice Bucket Challenge along with Trinity staff and politicians Now that the Ice Bucket Challenge has cooled off (wordplay!), it’s a good time to look at the phenomenon, and the implications it had for the Irish Motor Neuron Disease Association and Irish … Read more
Twitter has opened up its Analytics Dashboard to all users; it was previously only available to paid advertisers and those fancy blue ticked verified users. You can access yours at analytics.twitter.com, and see impressions, engagements and engagement rate. It will not give you any historical data, once you access it you need to tweet to get started. … Read more
Infographic World have an interesting infographic on tracking social media data – what you should be tracking, and tools that you can use. If you weren’t already aware that tracking social media is time consuming and fiddly, a glance at this infographic should convince you. For charities that are low on time resources (all charities?), … Read more