Adobe have taken their iPad apps Voice (a fantastically quick and easy tool for making simple motion graphic videos) and Slate (a tool for creating beautiful web stories) and have combined them into a new desktop app called Adobe Spark. This is an excellent development; it means that you can get access to these fast … Read more
Video gets more and more important on social media – it’s the champion for engagement and sharing. The explosion of video on different platforms means that the way people watch and consume video changes all the time; one important change is people watching video without sound as clips auto play in their social media timelines. … Read more
There’s some excellent food for thought in this article tackling the hype around storytelling, by Patrick Olszowski of Outrageous Impact. We’re big advocates of storytelling here at Digital Charity Lab, but can’t disagree with Patrick when he argues that there’s too much short-term thinking in the way many organisations approach storytelling. People get too fixated on spikes … Read more
The Guardian’s Voluntary Sector Network (well worth following by the way) has a great roundup of some of the best charity videos of 2015. The importance of video is only increasing each year – the samples in this roundup show the power of video for hard-hitting campaigns, awareness raising and emotional appeals. The screengrab above … Read more
Mailchimp have put together this guide to sending holiday emails, with dozens of tips for effective content and testing of emails. And what a beautiful way to present information! Gorgeous lead-in photographs for each tip, and they’ve cleverly peppered products from their partners throughout, to make the experience even more attractive. We could definitely all learn … Read more
Some of the things that are great about this ‘Hunger Sauce’ campaign video from Gorta and agency Boys & Girls: The use of wit and humour The use of a beloved, friendly, instantly familiar Dublin institution – Moore St Bringing an issue into an unexpected but perfectly relevant place – hunger in a food market The very clever … Read more