Mailchimp have put together this guide to sending holiday emails, with dozens of tips for effective content and testing of emails. And what a beautiful way to present information! Gorgeous lead-in photographs for each tip, and they’ve cleverly peppered products from their partners throughout, to make the experience even more attractive. We could definitely all learn … Read more
Some of the things that are great about this ‘Hunger Sauce’ campaign video from Gorta and agency Boys & Girls: The use of wit and humour The use of a beloved, friendly, instantly familiar Dublin institution – Moore St Bringing an issue into an unexpected but perfectly relevant place – hunger in a food market The very clever … Read more
The Refugee Crisis over the past few weeks showed us that a neglected issue can suddenly become huge with both the public and the media. A few of the best online activities that I’ve seen: Uplift have been giving us all a masterclass in campaigning, both online and offline. They ran a successful petition to … Read more
Thanks to a highly useful community of digital charity types (the Fairsay Ecampaigning Forum list – join it today!) I was recently sent a link to an interactive Theory of Change from the organisation Girls Not Brides. And it is pretty dang great. A Theory of Change is so important for any campaigning organisation; it’s crucial information … Read more
Anyone who follows Digital Charity Lab online or has attended our workshops knows how passionate (nay, demented!) we are about storytelling for causes. As the author Zaid Hassan says, “My most profound learning over the last decade and a half is that making the rational case for change is never sufficient.” Human stories are essential … Read more
A nice reminder about the importance of storytelling from the excellent Zaid Hassan. Hassan says: “My most profound learning over the last decade and a half is that making the rational case for change is never sufficient.” So how effective are stories? Take the first video example that Hassan shares in this nail-on-the-head article, the … Read more