You’ve doubtless seen the trend towards using ChatGPT and other AI tools for search; and the knock-on effect from this – search traffic to websites from organic search engines like Google is down across the board. Digital publishers and marketers are now looking at ‘Generative Engine Optimisation’ (GEO) as an alternative to SEO. But it’s … Read more
8 minute read Can we set up separate Facebook profiles for work, in order to manage our charity’s Pages and Groups? Unfortunately, you cannot. The Facebook rules are: one profile per individual, using your real name. This is clearly stated in their terms and conditions, which you have to agree to in order to use … Read more
We all get swamped in trend reports at this time of year, every single year. Some are handy, some are daft, some predict the same dang thing they’ve been saying since the dawn of the web. The ones below have some good insights in them: 🔮 Funraise – 7 Trends in 7 Minutes: 2023 Nonprofit … Read more
Are you with a new charity, campaign or social enterprise, and do you need to commission its first website? Are you wondering how to even start writing a brief to send to web agencies? Use our guide and handy free template to develop a comprehensive brief for your organisation’s first ever website: Guide to commissioning … Read more
We all know that our non-profit organisations need a content strategy. Websites need to be regularly refreshed and updated with new content; high quality content that provides useful information to your target audience is a proven way to grow your audience and build relationships. But it’s so easy for content strategy to just never happen … Read more
Google have announced that they’re planning to retire the version of Google Analytics that has been around since around 2014 – Universal Analytics. They’re requiring all users to switch to the new version of Analytics, Google Analytics 4, or GA4. Universal Analytics will stop gathering data in July 2023, but you should get GA4 set … Read more