The always-brilliant Public Interest Research Centre have a tremendous new resource all about audience segmentation. I’ve long been a fan of their guides to testing and framing communications, and this new resource is just as useful. It tackles the tricky question of segmenting – when is it useful, and when does it hamper our efforts … Read more
‘Raising awareness’ should never be the only goal for your charity’s campaign. Why? Let’s start with this perfect summary from the Spitfire Strategies Smart Chart communications guide (an unmissable resource, go get it immediately): “Watch out for vague objectives such as “raising public awareness.” Usually “public awareness” is not an objective in and of itself. … Read more
Something that keeps coming up over and over in the online communities that I’m in, is people getting locked out of their work social media accounts, and desperately looking for help. Reports of organisations getting locked out of their Twitter, Instagram and especially Facebook accounts seem to have got even more common this year, probably … Read more
We probably all feel like remote working veterans at this stage, but there are still so many challenges. My clients and contacts tell me they’re struggling with productivity and time management, and with brainstorming creative projects while teams are all distanced. I was pleased to discover this Remote Starter Kit by the digital designers Hanno. … Read more
There’s a new resource on the Digital Charity Lab site that will help you with planning your 2020 digital activities – it’s a digital activity matrix, that maps out beginner / intermediate / advanced activities for all the major digital channels. You can use it to review where you are, and where you need to … Read more
I’ve been reading recently about the very interesting Fogg Behavior Model, which identifies the three elements that are required to get someone to take an action: Behavior = Motivation + Ability + Prompt This was developed by BJ Fogg of Stanford’s Behavior Design Lab, and he defines it thus: “three elements must converge at the … Read more