When: Tuesday 6th September, 9.30 am – 4.30 pm
Venue: Carmelite Community Centre, Aungier St, Dublin 2
Price: €95 / €195 / €295
About the Course:
Gaining new supporters is a constant requirement for NGOs, charities and nonprofits. Whether you’re raising money from online donors or asking your supporters to take action, there is always a need to grow your email list. But passive acquisition – waiting for supporters to find you on their own – is not a strategy.
Instead, smart digital teams must develop acquisition plans encompassing various active methods for bringing in new supporters.
This course will cover the basics and best practices of self-hosted petitions, online ads, social media, incentives/contests, gamification, joint actions, and other models of acquisition. With interactive lectures, exercises, and discussions, this course will provide participants with strong strategies for acquiring and keeping supporters.
About the Speakers:
Amelia Showalter is the former Director of Digital Analytics at President Obama’s re-election campaign. She led a cutting-edge Digital Analytics team that designed and implemented hundreds of experiments to improve the performance of all types of digital outreach. Before the Obama campaign, she provided data analysis and microtargeting to dozens of campaigns as a strategist at Changing Targets Media and MSHC Partners. Her new mission as a solo consultant is to bring the Obama campaign’s culture of rigorous testing and analysis to progressive organizations, campaigns, and firms.
Glyn Thomas is a digital communications consultant who has worked with NGOs and charities in the UK, Germany, Romania, the USA, Canada and Mexico. He specialises in helping charities recruit new supporters online, retain and reactivate lapsed supporters and maximise the numbers of people taking part in campaigns and donating. He has helped several UK-based charities more than quadruple their online fundraising income, and regularly delivers training on online campaigning and fundraising. He is a guest lecturer on the Media, Campaigning and Social Change MA at the University of Westminster. Glyn previously worked at Friends of the Earth and Global Justice Now in London, as well as for Vienna-based digital agency more onion.
More Info & Booking
The workshop will be intensive, with a small group, so early booking is advised. Any questions about the event, contact jean@digitalcharitylab.org.