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Hi there
Hope all is good with you?
In this month's Digital Charity Lab ezine, we have an intriguing piece about our perceptions of others' perceptions of climate change. Plus an update on current concerns with Google Grant Ads, and a roundup of useful links and resources.
Fascinating article from The Guardian about perceptions of climate action
For years I've been fascinated by 'values and framing' in social change communications - the study of people's deeply held values on social issues (which can often surprise us), and how to shape and frame our messages to appeal to these values (something we often get badly wrong). This recent piece from The Guardian covers research done by the University of Bonn, diving into people's perceptions of how others feel about climate change.
They learned:
- People across the world are united in wanting action to fight the climate crisis but remain a silent majority, because they wrongly think only a minority share their views
- 89% of people across the world wanted their national governments to do more to fight climate change
- More than two-thirds said they were willing to give 1% of their income to fight the climate crisis
- However they thought only a minority of other people would be willing to do the same
- 72% of the UK public supported onshore wind being built in their areas, but only 19% of MPs thought a majority of their constituents did so
- Even voters of the right-wing Reform UK party care about climate change - 62% of the people who voted for them in 2024 said it was important that the government cares about tackling climate change
Read more on the Digital Charity Lab blog »
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