Hi there

First things first: 
 

Exclusive Black Friday Offer: get a big discount on our email course


Black Friday Course Offer

We've got a special early Black Friday offer exclusively for our email subscribers: get our online course on Email Marketing for Charities & Non-Profits for the knock-down price of just €12.99

Why email?

  • Email marketing has always been a solid digital performer, and now it's more important than ever
  • As social media ads get increasingly tricky and expensive, smart non-profit marketers are advising to invest in lead campaigns to build mailing lists  - so you have direct contact with new supporters and don't need to rely on social algorithms to reach them
  • And once you've got someone on your mailing list, you need to be sending them engaging, interesting, optimised emails to convert them into active supporters


But many charities' email programmes are out of date:

If you're doing any of the following things in your email marketing programme, you need this course!

  • Only sending a few emails per year
  • Using heavily branded email templates
  • Not personalising the emails with a sender name
  • Using generic subject lines like 'Supporter's Newsletter'
  • Not using automated journeys to welcome new subscribers

You'll find out all about the above issues and how to fix them in the course. It explains how to develop your overall email strategy and optimise each individual email. 

The course takes just 2 hours to complete and comes with free templates and downloads too. And you can take it any time you like - buy it today to get the special price, and then you can start the course whenever suits, e.g. in early 2026 when you're planning your email strategy for the year ahead. 

This is a limited-time offer so don't miss out!

 
Get the offer


And now to the usual business...

Hope all your end of year campaigns and planning are goin well *|FNAME|*. We've got a quick roundup for you below of some useful links and resources to support your work with digital. 
 

This month's resources

👨‍💻 Our friends at Get Your Stories Straight are doing a webinar on Thursday 27th November about Meta's current targeting restrictions on ads and how to work with them. Free to attend, just register in advance at the link. 

📱 Excellent piece about Old Social vs New Social by Rachel Karten of Link In Bio -  this is the best explanation I've seen in a while about why organic social content gets so little reach these days. And some great ideas for tactics too. 

📩 Nice checklist from Inbox Collective about end of year tasks to optimise your email programme

✊ The always-brilliant Mob Lab on GenZ vs the far-right 

🔎 A study from M+R Benchmarks on how AI search is impacting non-profit website traffic

😂 This post by Johan Karlsson on LinkedIn about 'what if corporate ads were written by non-profits' made me laugh


Thanks *|FNAME|*! As always, your feedback is very welcome. 

Warm regards,

Jean
Digital Charity Lab

Digital Charity Lab
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