Guide to Landing Pages, by UX Expert Paul Boag
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Learn the elements of a successful, high-converting landing page. Too often it’s the landing page, the very last step in your campaign funnel, that drags your conversion rate down. In this visual guide, UX expert Paul Boag demonstrates what you need to create landing pages that will convince and convert.
This free short guide includes detailed guides to effective layouts and copy for two types of charity landing pages:
- A top-of-funnel donation landing page for new audiences
- A bottom-of-funnel donation page for warm audiences / existing supporters
About Paul Boag
Paul Boag is a conversion optimisation specialist who has been working with the not-for-profit sector since 2005 and in the web since 1994. His not-for-profit clients include Doctors Without Borders, UNICEF, and the International Rescue Committee. They also include the American Cancer Society and many more.
boagworld.com
Get help with your landing pages
Sign up to Paul Boag’s two free courses on landing page optimisation. Both are delivered in bite-size chunks via email:
